Häfele, a leader in architectural and cabinet hardware, presented innovative space-saving furniture concepts at the Holz-Handwerk trade show. Their display featured furniture that utilizes their hardware, such as hinges and drawer slides, to create multifunctional spaces. Since many of Häfele's products are designed to be hidden within furniture, they opted for concept pieces that allow customers to visualize how these components work.
The company’s approach addresses a challenge in showcasing their products—most hardware operates behind the scenes, making it difficult for customers to grasp its function without the context of completed furniture. During the trade show, Häfele highlighted their “More Life per Square Meter” campaign, presenting various concepts including a transformable kitchen-workspace setup and a workspace that converts into a kitchen.
Additional concepts included a sideboard with a flip-out desk, demonstrating the versatility of Häfele's hardware. In total, the campaign includes 19 unique set piece concepts aimed at inspiring designers and builders to expand their offerings using Häfele's components. An accompanying 18-minute video showcases all the designs presented at the show.
